The swimsuit that must not get wet !

The cool thing about summer is being able to swim in a pretty swimsuit. However, the brand Pretty Little Things is not of the same opinion. Indeed, the company has decided to revolutionize the world of swimsuits. The swimsuit that should not get wet. Half of Pretty Little Things swimwear is made like this. Buying a swimsuit for more than 50 euros to be warm all day is quite difficult for many ...

It was a client named Alisha who took the risk of wearing this swimsuit in a spa. She came out all blue. To show his dissatisfaction, twitter was his faithful friend. Pretty Little Thing quickly returned his money. Since then, the company has taken care to write in its publications: "poolside posing only", or, "due the fabric used, color may transfer".

You will ask me then, how fashion is influenced by the social media?

Today, everything is a question of image and exposure. The brands must offer swimwear to match the Instagram posts of the biggest. For this, several brands including pretty little things meet expectations. The primary functionality is removed, the object is no longer useful. The image that a person gives to social media is more important than anything. Pretty Little Things targets people who show themselves on the networks but do not bathe. Social media influence fashion. Now, people are buying a swimsuit just in purpose to take picture for Instagram, Twitter, ...

-Fashionwaves