Hackaoui

for 17 years, created Hackaoui, an application combining these two strong trends of our time. At the meeting, an application to digitize your dressing room to compose looks that can remain private or be shared with other users. With Hackaoui, they can also follow the people who inspire them, like, share and comment on their silhouettes, but also and above all "hack" the looks and clothes they like.

Concretely, by "hacking" their favorite looks, users will be able to select the piece that most appealed to them on this silhouette and integrate it into their own look in order to deliver their personal interpretation ... For example, they can therefore create a board mixing their top with the pants of a user X and the shoes of a user Y.

Besides its vocation as a social network, Hackaoui also aims to become a player in the shared economy. In fact, via its app, Flavie Roquette intends to offer users to rent their clothes. A desire which aims to promote responsible consumption. The app, which will be released on November 12, will be available in V1 only on the iPhone. It will also offer two types of subscriptions: a free and a premium (10 euros per year). The first will allow you to use most of the services related to social network activity, that is to say, post looks, hack, comment.

As for the second, it will also allow you to access the rental and its geolocation service indicating where the items are nearby. But also to know essential information concerning the garment such as the brand or the price.On a practical level, for the moment, the transaction is taking place between individuals, but this could evolve with the arrival of V2.

Finally, on the financing side, Hackaoui is betting on leasing to achieve profitability. The founder of the application forecasts that users will spend an average of 70 euros per year on this service on which she will take a commission.