The madness of Jacquemus bags !
- - FashionWaves

- 12 avr. 2020
- 1 min de lecture
In this article we are going to talk about how social networks have become the number one place to promote fashion. In fact, the more influencers will expose themselves with a piece, the more everyone will want to get it. This gives way to fashions that become even absurd. We will take as an example a very recent and very surprising fashion! Jacquemus bags. The accessory presented during Fashion Week is the even smaller version of the "Chiquito" bag, sold at 470 euros, and which had worn by some of the most influential figures in fashion, including Rihanna, Kim Kardashian and Kendall Jenner. With its 5.2 cm long and 8.7 cm high, it can only contain the letter J of the Jacquemus logo. It is worn hanging on a finger.

The lively debate taking place on social networks - where some hail the undeniable originality of this bag, when others criticize the idea of spending several hundred euros on such a useless object - is already a factor in itself of success for the stylist behind this creation. This bag, which at first glance seems very absurd and useless, has become a trend on social networks and everywhere. On Instagram, celebrities and bloggers quickly adopted it, never to leave it. Fashionistas are ready to spend an absurd amount of almost 500 euros to look like what they see on their screen.

Finally, Social networks therefore influence fashion because no matter how useful the product if it is in vogue on Instagram, it becomes at the top of the trend.





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