"Instagram control my life"

Nowadays social networks play a very important role in our society. They control us, entertain us and allow us to identify ourselves. The stars of these social networks are the influencers. Indeed they entertain us every day with always more content. If it's not on youtube it's on instagram, if not on tik tok or even on twitch to follow them in real time. Among the thousands of influencers there are some who have more fashion-oriented content. You can find influencers on youtube explaining fashion shows, their latest purchases, on hashtags on Instagram which refers to the latest trends. There is even an existing hashtag called "ootd" aka outfit of the day where they just show what they are wearing or there are over 300 million posts.

On youtube there are many challenges which are taken up by many youtubers. Among these challenges there is more than one that refers to fashion. Take the example of the "Instagram control my life" challenge. This challenge was a big trend on youtube and has been repeated thousands of times. The goal is simple: youtubers must seek their community's feedback for 24 hours on their Instagram accounts. Thanks to polls, it is Internet users who decide for influencers. They don't hesitate to ask questions like: what is my shopping budget? or even: what outfit for today? and sometimes even what items they should buy.

This challenge is a real success because the videos generate millions of views for the most famous influencers. Thanks to this challenge, subscribers were able to order each of the doings of the youtubers. These videos or subscribers participate allows youtubers to strengthen their community.